Social creativity and the conditions

        The social creativity can explain with the main title so we should start to Social Identity Theory (SIT) which is founded by Henri Tajfel and John Turner. Moreover, they are saying that people have the system of subjective faith about the social structure. This theory explains the analyzing internal group dynamics, intergroup relations and collective self. Also, it is a social psychology theory. People judge their society as a permeability, legitimacy and permanence so it causes different ideas which social change and social mobility. In social mobility, individual can move between high and low status groups so it blocks the collective actions. In social change, we focus on the social creativity. It means that individual accept the situation as a legitimate and unchangeable and if individuals can not find a cognitive solution, they use the social creativity. Also, there are three type of social creativity;

1.     Comparing the in-group to the out-group on some new dimension. The individuals can find different way to compare their groups in different area so it can turn the value judgments from bad to good. The Independence War can give as an example. Before the coming to Çanakkale, The Anzacs thought that Turkish are monster but Turkish soldier changed this idea with honorable fighting. Another example is Kobe Bryant. He is black but every person of USA loves him thanks to basketball.

2.     Changing the values assigned to the attributes of the group. The main aim is changing ideas which thinking from other people. An example, ‘’We are colored’’. The LGBT members use this title to changing people ideas about the LGBT members. Another example is ‘’Black is beautiful’’ and it is using by black people for changing the untrue ideas.

3.     Changing the out-group (or selecting the out-group) with which the in-group is compared. It is comparing inside of the group or another low-status group. For example, the American black people see low to some blacks who coming from Africa and they called them as Afro-American. Also, this case is interesting because the comparing of white – black can sometimes see interest less than between American black to African black.

       To sum up, the conditions of this strategy are having a inequal conditions, not having directly changing change, feeling low-status because of the where you born or who you are feeling confident, these are can be say for it.